You are the head of a construction company and you want to develop your customer base. Still, you find it difficult to tie in with your targets. To gain notoriety and gain markets, marketing has always played an important role. How to find the best bay window curtain track? In the era of new technology where the internet is ravaging, construction companies are also getting started and starting to integrate a supply strategy, although they are still rare.
This trend towards making it known is explained: they want to gain visibility, stand out from their competitors, retain customers, tame new markets, etc. Inbound marketing plays a huge role in the marketing strategy of a construction company.
The goal is to turn visitors and Internet users who visit your site into potential customers. Instead of soliciting prospects, this technique will instead grab their attention by setting up an effective content strategy. But it is not cheap. We need to put in place expertise in this area.
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Content marketing
This is about writing quality content. Before starting your writing, you must first put yourself in the shoes of your targets. Imagine and anticipate what might be the information you are looking for for a particular problem. How will you then go about asserting your expertise in your field? If possible, put testimonials in your texts. The tutorials are also very popular.
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Anything that keeps the visitor on your page is allowed. Don’t talk too much about your services and instead opt for an approach that provides solutions to the reader. Your calls to action must be mouth-watering, to want to go into the details of your activities, to appeal to your performance.
But be careful, call-to-action must follow a conversation logic. Hence the creation of landing pages adapted for each prospect. It is on the latter that the visitor will be able to download the content, access the brochure of your product.
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But do not forget to precede this access to the page by filling out a form. To measure the motivation of your contacts, set up a scoring system. For example, you can assign points based on the number of pages the Internet user browses.
Social networks and emailing
Your content must be distributed through communication channels. Nowadays, social networks are used to welcome more prospects. It is up to you to appear on these platforms at the right time and in the best way without rushing them too much. An effective social media strategy means that you use them regularly. If you chose LinkedIn, make at least one post during the day.
If you want other users to take an interest in your publications, accompany your content with other press articles concerning buildings and public works because it is a real guarantee of notoriety.
Emailing is useful insofar as you will have already established contacts, that is to say with those who agree to read your messages and have provided you with their contact details. Very profitable and less expensive, it is a technique in B2B prospecting in order to obtain quality contacts.
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The creation and referencing of your site
For example, using the Wix platform, you can create a site for free. But bringing in experts in the field could be a plus. Hire a communication agency Whether natural or paying, it is essential to gain notoriety. Well implemented, your site will be in the first pages of search engines.
The SEO is a way of attracting prospects who find you easily. It is for this reason that it is essential to invest and bet big in the SEO of the site.
Local communication
The goal is to make your construction company known in your area, with people who live in the area. Make the most of the means of communication available to you.
Sponsoring events is also a gold mine to make yourself known. In return for the money you donate to charity, you can see your logo or visuals displayed during the event.
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To appear in a local newspaper and be the subject of an article, you can contact journalists. Not only is it cheap, but it will take very little of your time. If you attend an event , it is of great value to the journalist who wants to convey interesting information.
You will easily tame new sites thanks to the advertising marking of your vehicle as well. If you have a van in your business or a truck, now is the time to use it to promote yourself! So you can park it in places where your targets pass most often.
It is about bringing together the main information about your business. Highlight your logo, the name of your company, your head office, your contacts. This information must be included in your paperwork. But you can just as easily include additional information without cluttering your advertising page too much.
Think of the online flyer templates you’ll hand out around town and business cards that showcase your strengths. Posters also encourage new customers to request your services. To design them, call on professionals able to identify your needs.
